Sunday, October 11, 2009

A great night out for a great cause!

Farmers Markets New Zealand Food Inc Movie

This Wednesday at 8:30pm NZ will see the premiere of the movie Food Inc.

It is probably the most important food movie of the last few years and is creating huge discussion overseas.

Food Inc is a movie about the food we eat. It challenges us to think about who grows it and what modern
developments in food production mean to our health and our environment.

You can see for yourself what all the talk is about by attending the open night screenings throughout
the country.

Farmers Market New Zealand is hosting this premiere in celebration of the new growing season and $5 from
every ticket sold will go directly to your local Farmers Market.

Greystone Wines from the Waipara Valley in North Canterbury will be providing a free glass of wine at
each of the Auckland, Wellington and Christchurch screenings.

For more information and to purchase your ticket for only $20 go to

Show support for your local food producers and have a great night out at the same time.

Proudly supported by:
Radio Live - Farmers Markets New Zealand Food Inc Movie Greystone Wines - Farmers Markets New Zealand Food Inc Movie

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Thursday, September 10, 2009

FOOD inc the movie premier 14 th OCT - Nationwide Screenings

With the first days of spring arriving it is time to think FRESH.    Farmers Markets are now established right around NZ with over 40  markets running each week from Gore to Bay of Islands.

We would like to share this opportunity with like minded people and groups and if this is of interest then we are more than happy to work with 

FMNZ is pleased to announce that we have secured the movie FOOD Inc as a premier nationwide fundraiser to  raise awareness and funds.    Radio Live will be our key national sponsor and will be promoting the film nationwide through radio, print and web. 

Friday, August 28, 2009

Fwd: Farmers Markets World-wide pledge

Monday, 24 August 2009 11:43

Farmers' market leaders from Australia, New Zealand, the USA and Great Britain meeting at the 3rdNational Australian Farmers' Market Conference in Victoria this week, pledged today to establish and uphold standards for farmers' markets and to create a platform for the exchange of information and best practice that will support the global, sustainable development of the farmers' market movement.

From left: Rita Exner, Chris Fortune, Miranda Sharp, Gareth Jones, Darlene Wolnick, Sophie McNeill, Richard McCarthy

The group will initiate an open forum and invites local food producers, market organisers and supporters to participate in positive exchanges that will help to improve local economies and communities through farmers' markets, and provide greater access to locally produced food for all.


FARMA's Gareth Jones was among the speakers at the conference. Others included Richard McCarthy from Crescent City farmers' market in New Orleans, USA, whose experiences with Hurricane Katrina four years ago mirrored those of the population around Melbourne during 'Black Saturday's' forest fires last summer.

The organisers and speakers at the event took the opportunity to formalise future relations with a communique highlighting the urgent need for a rebalancing and relocalising of food around the globe in the interests of reducing carbon emissions and improving diet, livelihoods and the environment.

Friday, July 3, 2009

FMNZ Update and Chairpersons report 2009

To all Farmers Markets and Food Producers of NZ

FMNZ is pleased  to announce the success of our Buy local Campaign which has seen the majority of Farmers markets in NZ commit to Authenticity  - " An Authentic Farmers' Market is one which consists of at least 80% certified local stallholders".      This includes Feilding Farmers' Market, Farmers' Market Taranaki, Southern Farmers' market, Orewa Beach Farmers' Market, Hamilton Farmers' Market, Cambridge Farmers' Market, Marlborough Farmers' Market , Wairarapa Farmers' Market, Christchurch Farmers' Market, Oxford Farmers' Market, Whanganui Farmers' Market, Parnell Farmers' Market, Nelson Farmers' Market, Waipara Valley Farmers' Market, Little River Farmers' Market, Central Otago Farmers' Market..........just to list a few.

FMNZ with sponsorshop from our new webprovider Marketground we  will soon be going live with our Buy Local milestone 5, that of a national database of Authentic Farmers' markets and food producers of NZ.  For more information on the website development or Authenticity please contact Kerryn directly at

Chairpersons Report FMNZ 09 (abridged below and full copy available from FMNZ website)

Looking back 12 months ago it would have been hard to imagine that the world would have been plunged into economic depression, that swine flu was the animal favored disease of the year and that general  food prices would have increased by 12 to 30%,  and also that Bernadine Prince would want to endure another 17 hour flight to join us on the other side of the world for a Farmers Market forum.  While both large and small countries have struggled with social and economic issues I have yet to hear of a real farmers market in NZ who has not increased in either local food producers or customers, or a real farmers markets who has had to close it doors or pull in its high flying executives and close their expense accounts. 

While the past has been written only by our success and failures we must look forward to the next 12 months and beyond to ensure that what has begun with passion and commitment is now actioned and driven by great business and organisational skills, for passion is something that can not be bought or sold.    FMNZ is a inclusive organisation and we were founded on the belief of sharing information.  We need to share the right information in a manner that emulates what our organisation and individual markets really stand for that.   Value; not just for our farmers who sell their crops each week, but to our consumers who support our farmers each week, rain or shine.  When we  talk about Value we are often confused with what high street does, value in the money sense, therefore we need to promote the value in the social sense, the value of what our farmers' markets do to enliven and make our communities prosper, what the value of children who attend our markets and interact with food and what this does to the culture of our communities and the value of what keeping real money in local communities does for the whole social structure of NZ and beyond. 

No farmers' market organiser or manager would have envisioned that when they had the great idea of putting a Farmers market in their back yards that they would be the catalyst for the way people change their lives as the social values of a farmers markets are felt over a greater area of NZ and the world.  This applies to our smallest markets with just one stall in Diamond Harbour to our largest farmers markets in Southland and Northland and cuts through all boundaries of social behaviour.  The real benefits of Farmers markets are sometimes misunderstood or poorly communicated due to a number of reasons, the main being that we as managers and organises  are in the business of providing a venue for our farmers to be able to sell directly to consumers. This does not mean that we should not be doing everything we can to promote the full circle of the food chain, and we can see this  happening in our communities and markets with gardens in schools, communities gardens plots, box systems, sustainable agriculture programs and localvore awareness

I implore that our members put faith into the executive of FMNZ to enable for them to do what we have been entrusted to do, to promote and to educate the benefit of Farmers markets and local food distribution systems.  I believe that we have the expertise and we are beginning to have the resources available for us to make a real difference in the way the people shop on a regular basis.  While FMNZ can not be held responsible for the weather at your markets each week we do need to be held responsible for the protecting of the words "farmers' markets" and the real value of our markets, that of being a food market where local growers, farmers and artisan food producers  sell their ware directly to the consumer.  Vendors may only sell what they grow, farm , pickle, preserve, bake, smoke or catch themselves within a defined local area.  

Authenticity is our main issue moving forward and  the energies of the buy local contributions and the 6 milestones have all led  to Authenticity and what it means to farmers and consumers. I implore to all people who eat, (which is everybody)  to embrace food as a part of our culture and life, that when you sit at the table that you commuincate, laugh, cry, get angry, be happy, network, negate and most of all support our farmers and food producers as a part of our families and as a integral part of our communities

For any further enquires regarding FMNZ and for prompt service please e-mail or contact



Chris Fortune

Chairperson FMNZ


Chris Fortune
(03) 579 3599 Home

021 935 995 Mobile (marlborough farmers market)

Tuesday, June 9, 2009

FMNZ 2009 Market Managers Forum, Hamilton 22nd-24th June

2009 Market Managers Forum 

The Market Managers Forum is a chance for managers from around the country to get together and share ideas, tools, solutions to issues, and to network with others, so that managers can feel comfortable sharing ideas with each other in the future.  There will be guest speakers from America and Australia, information from FMNZ, and time to problem solve on any issues that are common to farmers' markets.    To be held June 22nd to 24th, 2009, the forum will be based at Pirongia Forest Park Lodge, in Pirongia near Hamilton.  Food will be provided, and alcohol will only be permitted on the final evening.  For more information email kerryn at or visit

Cost: $150 per person, plus the cost of travel, - this has been heavily subsidised by our buy local funding and in addition part of your travel costs will be reimbursed, so please bring your receipts.  

You will be required to do a short presentation about you & your market, so please come prepared  (see manager presentation below). 

Please fill out the following form and return by 12th June with payment to

Farmers' Markets New Zealand Inc,

C/- Kerryn Jensen

15 Fergusson St

Hamilton East, 3216



Market Managers Forum RSVP

Name: _________________________________________

Contact number: _________________________________

Name of FM: ____________________________________________________________________

Any dietary requirements?__________________________________________________________

Any special personal requirements we need to be aware of?


Any medical requirements? Understandings that you will bring with you any prescribed medication and inform the co-ordinator of how to use the medication, if required in emergency.




Do you require pick up from the airport? YES / NO

Which airport? ___________________________________________________________________

Please provide details of flight: _______________________________________________________ 

This Lodge is a DOC reserve and the following conduct must be adhered to:

Manager Presentation


Use the Pecha Kucha principle ( ) - 20 slides of 20 secs each. – this limits you to 6mins 40sec.

You may prepare the power point presentation yourself, or use a generic presentation we have prepared, but please use the sample power point presentation as a guide for what to include. 

You will also be required to fill out the Market Profile form which also includes this detail, but is for reference during the conference.  

Be prepared to answer any Questions from your fellow managers



Bring this page with you –and pin it up on our map of NZ 

(Market Photo)

(Market Manager Photo) 

  • Year market opened


  • Market Name:


  • Market Manager name:


  • Location/Venue:


  • Open Days & times:


  • Stallholder No on database:


Chris Fortune
(03) 579 3599 Home

021 935 995 Mobile (marlborough farmers market)