Research is under way to pin down exactly how much farmers markets are worth to the economy since they emerged a decade ago.
A conservative estimate from Farmers Markets Association chairman Chris Fortune, a Marlborough chef and market founder, puts the figure at $30 million a year.
Waikato University is producing hard figures on the economic impacts of New Zealand's 48 farmers markets, as the national organisation cranks up efforts to future-proof local food trading and protect its unofficial brand.
New Zealand Farmers Markets are food markets where local growers, farmers and artisan food producers sell directly to local communities without a middleman. Stallholders can only sell what they grow, farm, pickle, preserve, bake, smoke or catch themselves from a defined area of their local geography. More here...